BrightSparks Cup

As lifelong riders, we want to inspire young riders with good foundation skills, appropriate equipment and opportunities to build their confidence in using a bike in all sorts of conditions.

Our BrightSparks Strider Cup Experience is designed for riders 18mths-5yrs as a pop-up rider training experience for kids to have a go at building their skills using our Strider balance bikes as a stepping stone to bigger challenges.

With physical activity recognised as a Best Buy in Public Health impacts, our BrightSparks Cup is a great way to start young riders and equip them with active skills for life.

Young Rider Advocacy

Cycling skills are a tool for life - development of good skills means having safe places to ride, suitable skills progressions and the right equipment + support. In conjunction with community partners, we advocate for development of multipurpose cycling facilities beyond the core competitive sports disciplines of BMX, MTB and road riding.

Riding starts within the family, so that's where we focus - creating family friendly riding experiences and destinations. With pop up circuits that can be put in place in 30-60mins, we have ready to roll space activations for young riders and the young-at-heart.